Check Out My Work
Branding
HOM BDY Apparel
For this project, I was tasked with creating a branding and stationery package for a fictitious brand of our choice. I decided to design for a sustainable loungewear company I made up called HOM BDY. This company is marketed towards those between 20 and 50, who are environmentally conscious or enjoy sustainability. The main brand colour I chose is an olive green, as green represents nature, earth, and peace, which is reflective of HOM BDY. The logo is a simple wordmark that is made from a typeface that I created, as I couldn't find a typeface that fit my vision. The minimalism of this logo is also reflective HOM BDY as the brand is simple and clean, just loungewear that is sustainable and environmentally friendly. For all my other design elements, I chose typography that was also simplistic and minimalistic to complement the logo and reused parts of the logo as design elements.
Remark Brand Identity
For this branding project, we were asked to choose a company and create a rebrand. I designed a logo, branding material, and a stationery package. For the logo, I used a rough, organic typeface that reflects the freshness of Remark, as they are an independent market/grocery store that sells farm-fresh goods. I also used a red pepper as an element in the logo to represent its products and the store as a whole. For colours, I kept red since it’s one of their existing colours, and olive green to represent freshness, earth and growth, all of which relate to Remark. On the branding material, I used a sans-serif font for headings as it feels natural and allows for versatility and simplicity. The body copy is a sans-serif font that has soft, rounded corners for a friendly feeling that Remark embodies. In the other branding materials, I kept the organic, natural feelings of this rebrand with produce imagery, and other design elements that are reminiscent of nature. ​
UX/UI Design
Mental Health App: Be Still.
For this project, I was tasked with creating and designing a mental health app. I created an app that would allow users to track their feelings, and find coping strategies. This app is intended for those between 16 and 40. This app was created with accessibility at the forefront, with careful colour choices and intentional design to ensure people of all abilities can use this app seamlessly. Since this app is also a mental health resource, I chose a calming colour scheme which includes a blue that is reminiscent of water, and a warm orange like the sun. I chose a cursive, script font for the logo to create a calming environment that should be associated with this app. I also carefully chose a sans-serif font that is round and soft, allowing for easy readability and a calming effect as well. This app went through the design process of low-fidelity wireframes to final functioning prototypes. ​
Restaurant Website: Oishi Ramen
For this project, I was tasked with creating a website for a fictitious ramen restaurant named Oishi Ramen. This website is marketed towards families and students due to the location of this restaurant. This app was created once again with accessibility in mind, with accessible colour and design choices to allow people of all abilities to be able to interact and use this website. Because this website is for a ramen restaurant, I wanted a colour palette that reflects the warm and cozy feeling of eating ramen. I chose a warm brown, taupe and an orange as an accent colour. In terms of font choices, I chose a thick serif font for the headings as I feel like it represents the cozy and friendly feelings of this restaurant. For the body, I used a sans-serif font for easy readability. After the initial design of the desktop layout of this website, it was then translated to a tablet and phone size.
Editorial/Print Design
Food Magazine: Bite Me.
For this project, I was asked to design a fictitious magazine of my choice. I created a food magazine called Bite Me, marketed towards foodies, cooks, and bakers between the ages of 20 and 40. For colour choices, I chose a warmer autumnal palette as this magazine was the October issue. I also wanted colours that are warm and comforting. The logo consists of a thick serif font that is sophisticated but also warm and playful. For headings, I used a thick serif font as I wanted to convey a sophisticated feeling without it feeling unwelcoming. The body copy is a serif font that allows for easy readability, especially in large bodies of text. I also ensured to choose photos that are colourful and comforting to create a cohesive identity for this magazine. This project made me step outside of my comfort zone, especially in terms of my typography style, and I think it was worth every bit of discomfort.​